The Extended Enterprise in Action

This paper is a associate to "Widening Your Sphere of Influence: An Introduction to the Extended Enterprise," which specified in element the concept of the Extended Enterprise platform, its key elements, features and preferred advantages. Building on that basis, the motive of this paper is to demonstrate how the Extended Enterprise platform can assist unique verticals to sell and sell their merchandise to external audiences. In precise, it investigates the price of the Extended Enterprise solution in financial services/coverage, authorities, retail, production, healthcare and associations. Feel loose to read beforehand to the section that is most applicable for your very own enterprise.

Financial Services and Insurance

The regulatory arena has elevated extensively over the past decade, setting an enormous compliance burden on the insurance and financial offerings industries. Meeting Sarbanes-Oxley regulatory necessities on my own involves a splendid amount of control complexity. The end result is a communication tangle spanning the diverse employee classes throughout a couple of locations. And it truly is only one in every of many regulations affecting this sector.

Now, element within the strategic control of group of workers expertise within the financial and insurance markets. In many agencies, this accommodates a relevant headquarters and perhaps a few nearby workplaces servicing a huge external community of remote places of work, brokerages, retailers, financial advisors and customers. In such an surroundings, it is critical to continually deliver a superior managed service on the way to acquire worthwhile growth.

Traditional Learning Management Systems (LMS) are aimed particularly at head workplace employees. They provide exceptional value in terms of coping with overall performance, aligning dreams, facilitating training and development, and proactively handling succession planning. However, their boundaries are uncovered on the subject of federating expertise and data to external reps, monitoring the status of improvement initiatives and verifying compliance to ongoing programs.

Armed with the Extended Enterprise solution, coverage organizations and financial offerings businesses can advantage control over their far-attaining networks of agents, sellers, advisors and customers. Knowledge and data can be made available to them on line as an effective method of coping with certifications and upcoming expirations to keep away from lapses in licensing. Additionally, team of workers productivity can be maximized via accelerating transport of understanding on key talents, regulations and mandated preparation.

A nicely-designed Extended Enterprise solution can regularly pay for itself or maybe without delay generate revenue. In a monetary offerings organisation, for example, training puts your business enterprise's message and fee proposition the front and middle. While agents can also have dozens of programs to pick from, the addition of a relevant information nugget or the proper education element (both loose or to be had for a small price) as a cost-upload for the broker or capacity customers can tempt many to select you in preference to one in every of many alternative vendors. By aligning a easy content material object to a income or business aim, consumer retention and acquisition may be boosted.

Similarly, present clients can be saved up to date on the brand new services in an interactive manner. They may be endorsed to view brief portions of online content to boom their know-how of a selected discipline and to maintain them actively involved with your company.

Remote employees and impartial retailers can also be comprehensively serviced on line with out the need to mail a bit of information, look forward to knowledge transfer to occur in a non-structured layout or bring all of us to the pinnacle office once a 12 months for per week-long path. In the ones cases in which a experience to headquarters is preferred, the Extended Enterprise answer can greatly lessen charges through slashing the annual stay to an afternoon or  with the balance of the knowledge and records brought on-line.

These are just a few of the methods that the Extended Enterprise solution can beautify the cost of human capital. As the entirety is managed within one device, it is simple to track compliance and certification. Training packages may be assessed against organizational programs at a global, country wide, nearby and individual degree even as promotional sports intended to generate new enterprise may be evaluated against measurable results.

Organizations already taking advantage of the Extended Enterprise answer encompass BankAtlantic, First Niagara Financial Group, PHH Mortgage, Wellmark Blue Cross Blue Shield and Utica National Insurance Group.

Manufacturing

Manufacturers, of route, have particular commercial enterprise demanding situations. They need to compete in a worldwide economic system and locate lean and fee-powerful procedures to bring their products to marketplace and control their supply chains. At the equal time, they have to address company regulations and strategies, and a apparently limitless flow of government regulations. To make topics worse, many manufacturers should compete in a retail quarter overrun via competing manufacturers, every one trying to capture the hearts and minds of retail sales workforce. As these staff work for the retailers and no longer the manufacturers, how do you ensure your message is front and middle and your goods are those they instinctively attain for?

The solution lies inside the Extended Enterprise answer. Providing a platform for the advent of a sustainable and scalable know-how network, this type of community facilitates producers to efficiently promote and guide their merchandise. How? Let's take a look at commercial enterprise as regular.

Each manufacturer has probably organized sales literature to ship out to all retail outlets. While the intention is to have sales reps examine, understand and respect the nuances of unique products, what takes place to those substances whilst they're disbursed is all and sundry's wager. Some are diligently passed out to personnel who then sit down down and observe them. Others are allotted however merely glanced at. In a few instances, the literature sits in a storeroom never to peer the light of day.

Some organizations try and dodge this final results via a spread of means. They publish materials online and hope to trap personnel to view them. They once in a while ship their personal personnel out into the field to educate income reps at the peculiarities and fine points in their product traces. They possibly ship out newsletters and e-mail in an try and engage outside audiences. The trouble, even though, is that competition are accomplishing comparable efforts. Without the Extended Enterprise solution, it's far impossible to gauge success and convey your goods to the the front of the road.

The quality manner to boost logo photograph in this example is to provoke an Extended Enterprise application. Captivating Webcasts and shows may be made to be had online to rapidly take income employees via the key factors of your pitch. They may be briefed on why your goods are advanced. Further, progress may be tracked proper down to how many reps have accessed or finished the content asset on a per store basis, what number of have started out, how far they have gotten, their remarks and even how that is associated with income performance in that vicinity.

Consequently, packages may be adjusted to make certain most achievement through integration with incentive and award packages, the use of certifications to vest income humans for your imparting, and offering a steady and correct message that can be evaluated for effectiveness. This in the end results in income employees at a retail level in order to push your merchandise in place of the ones of a rival. Why? Because you have got received thoughts-proportion.

Manufacturers already taking part in the benefits of the Extended Enterprise solution encompass Black & Decker, Harris Corporation, International Rectifier, United Technologies Corporation, ZLB Behring and Anixter International.

Healthcare

The medical international is probably one of the most dynamic sectors of the present day economic system. Constant changes are the norm as new technologies, tactics, and compliance requirements are delivered. Combine this with the complexities and pressures of healthcare staffing shortages, a constant call for for price containment and ongoing efforts at reform and you've got an industry like no other.

What isn't always so well appreciated, although, is the fact that many healthcare corporations generally provider a place that includes smaller clinics, outpatient centers, field caregivers and different outside employees whose livelihood relies upon the primary facility. Delivering knowledge and information to these people on fitness, protection, hygiene and organizational protocols can be a nightmare given the busy schedules of maximum of these employees. As a result, the critical alternate of data often takes a returned seat.

Enter the Extended Enterprise answer. Federating know-how and facts online lets in medical doctors, nurses, technicians and help personnel in the area to paintings their manner via the content they want during the small home windows to be had to them. Whether it's miles a couple of minutes or multiple hours, the Extended Enterprise solution maintains song of wherein every man or woman is at and makes it clean for them to return and whole their interest when time allows.

This is also critical in terms of continuing education and certification. Staff wishes to put in a sure quantity of hours yearly to keep their accreditations and live updated. The Extended Enterprise answer allows such sports, regularly bypassing the want to move people with talent units in brief deliver to a seminar on the other coast or, worst-case situation, every other continent.

When it involves guidelines inclusive of HIPAA, FDA, The Joint Commission, OSHA, and those of the EPA in addition to state and nearby authorities, maintaining song of compliance is a easy count number with the Extended Enterprise answer. All Web-primarily based belongings inside the solution may be tracked for outside staff progress and of entirety. This may be crucial in terms of protecting the enterprise in opposition to legal movements - achievement or failure in court can rely on being able to show that one character completed precise requirements of a given application at a particular date.

Additionally, the Extended Enterprise solution is of first-rate cost inside the region of patron acquisition and retention. Prospective sufferers, as an example, can view presentations online about the facility, their unique condition and to be had processes to assist them advantage self assurance in commencing treatment. Existing patients can be supplied price-delivered statistics and knowledge on such subjects as preventive medication, or how weight loss program and fitness can play a position of their restoration.

Healthcare clients currently taking benefit of the Extended Enterprise solution consist of HealthQuest, Kaiser Permanente, Sisters of Mercy Health System, SwedishAmerican Health System, US Oncology, Association of periOperative Registered Nurses and MedAssets, Inc.

Retail

Employers in the enormously competitive retail area are challenged to disperse know-how and statistics to employees on a extensive variety of capabilities, such as specific product understanding, the way to sell, complaint coping with, rate services and products, objection managing and lots more. To make it even greater difficult, income pals, clerks, floor managers, vendors and sellers comprise a geographically dispersed populace, a lot of whom are not direct corporation employees. Nevertheless, how they constitute your corporation to customers without delay impacts revenue and customer pleasure. It takes the right technique and gadget to maintain your logo picture while enhancing enterprise overall performance.

This is made hard because of the excessive turnover rates skilled within the retail quarter. Under those occasions, it could be hard to preserve any consistency of logo. That's in which Extended Enterprise answer comes in. It gives the right automobile for updates to product statistics, education, sales packages and provider control records to those on the front lines.

Take the case of schooling approximately a brand new product line. Short online courses may be accessed through personnel as time lets in and managers can hold song of everything to ensure absolutely everyone completes in a well timed way without impacting productiveness and making sure consistency of the message.

It gets even greater exciting whilst you cope with greater complicated items such as private electronics. In many cases those items are so sophisticated that the overall consumer requires formal initiation to gain proficiency. One retailer, for example, was experiencing a heavy charge of returns for its trendy telephone. Many clients complained that their products have been faulty. Analysis showed nearly they all to be running successfully, and that clients definitely did not understand how to make use of them. An Extended Enterprise answer turned into brought to teach income pals on a way to use the telephones, quickly making them experts in its use.

When customers got here into the store with the modern wave of returns, sales associates had been able to train customers on those merchandise ensuing in a superb drop inside the charge of go back, including tens of millions to the lowest line in a short duration. Such guides can also be made available to clients as a means of enhancing their shopping enjoy. Furthermore, by means of taking pictures patron-help-associated facts, small media-based totally snippets on "how to" can be pushed to the cell tool if you want to lessen call-in costs for similar expertise deficiencies.

Finally, there is the aspect of harnessing the External Enterprise answer as a right away revenue technology engine. Some organizations are so dominant of their field that retailers, sellers, carrier technicians and other specialists are clamoring to be associated with them. By requiring those people and groups to complete paid certification packages and maintain their credentials annually, great quantities of earnings may be generated. And by way of taking the weight of this schooling off the agency and positioning it on-line, sources may be freed up for more urgent subjects.

The Extended Enterprise answer, consequently, enables outlets to reinforce their emblem and heighten the customer enjoy by way of offering steady information for heaps of employees throughout more than one franchises, geographic regions and languages. This without delay drives sales by using presenting friends with the understanding and abilties to pass- and up-promote to fulfill purchaser desires and boost repeat purchases. In addition, it reduces turnover and helps profession planning initiatives, as well as streamlining new worker orientation and on-boarding for complete-time, component-time and seasonal personnel.

By focused on income personnel in a retail chain, it's far possible to incentivize them to get entry to and entire precise content material centered on supporting them end up higher knowledgeable about unique products. By aligning those sorts of applications to a wonderful enterprise reason together with the development of income, a small funding pays extensive dividends. In a world in which a multitude of brands are vying for interest, a professionally produced application is an terrific way to reinforce logo reputation. Done effectively, it cleverly differentiates a logo inside the eyes of outside audiences.

Another crucial factor: In many verticals, speed to market is a first-rate issue of fulfillment. Particularly in industries inclusive of laptop hardware, software program, long lasting goods and telecommunications, speedy improvement of merchandise is not often enough. It takes pace and agility on the advertising facet to ensure outcomes.

Take the instance of a safety software program launch. In many instances, multiple providers come to marketplace at the equal time with their modern day services. Extended Enterprise answers can help differentiate merchandise with the aid of teaching channel companions and resellers about your new release. The speed with which that understanding gets out, as well as the ease of get entry to and management, could make or break a marketing marketing campaign. This doesn't imply that formal training needs to be involved. Distribution of a webcast, PDF or PowerPoint at the side of accurate tracking of viewing patterns is probably sufficient to transport your product to top of thoughts in the audience.

Another way to become more nimble in an evolving market is inside the place of centralized schooling. Many companies require outside sales employees to are available in to the pinnacle office for one week every yr for an update on merchandise, pricing and policy. This represents a hefty annual expense for all concerned whilst you're taking airfares, lodges, meals and misplaced productivity into consideration. What if that week could be both removed totally or reduced to simplest two days, with the rest of the training achieved on-line? The Extended Enterprise solution is a way to facilitate the transition.

Organizations presently using the Extended Enterprise solution consist of AMC Entertainment, Cabela's, Hudson's Bay Company, Pilot Travel Centers and Oreck.

Government
The Extended Enterprise answer is particularly suited to federal, country and neighborhood authorities companies. In the federal arena, There's a wealth of information and experience in growing top-quality human capital control and development solutions for federal businesses- systems that increase staff productiveness, improve employee retention, resource regulatory compliance, cut prices and decrease schooling time (GSA Contract Number GS-02F-0114R).

This intensity of revel in has been used to full advantage inside the Extended Enterprise solution. Agencies that sell services to the general public can supply expertise, statistics, schooling and certification, harnessing the platform to improve time to market and growth patron pleasure. The device also can be used to provide answers to a geographically dispersed worker base. With many organizations having places of work in all 50 states, it could be daunting to keep control and duty for the individual development of hundreds of employees. Failure to preserve track of No FEAR Act, ethics, sexual harassment and other mandated education and data projects may have extreme effects.

Federal groups deploying the Extended Enterprise answer have stored taxpayers hundreds of thousands of dollars by using decreasing costs associated with the exchange of statistics, expertise and formal education to far off employees. In terms of fee avoidance, the GoLearn.Gov Learning Center by myself saved taxpayers about $20 million in fees associated with journey, lodging and time away from work in just the first 20 weeks of operation.

Smaller organizations provide one-prevent get entry to to excessive fine know-how, gaining knowledge of & performance services and products with the aid of unifying initiatives across departments, thereby doing away with redundant procurement and licensing charges. The platform is compliant with Section 508 of the Workforce Investment Act of 1998, which requires all public institutions to use records era on hand to folks with disabilities. Further, global-class security infrastructure has been audited by means of impartial companies on behalf of the U.S. Office of Personnel Management. The website hosting environment used by the Extended Enterprise answer meets OPM Baseline Security Requirements, for a certified and permitted host for the e-government mastering initiative.

More than 50 companies, which include OPM/GoLearn, the Departments of Education and Interior, U.S. Agency for International Development, U.S. Department of the Interior, U.S. Office of Personnel Management/GoLearn and the U.S. Securities & Exchange Commission, have implemented the Extended Enterprise solution.

In the nation and neighborhood category, the Extended Enterprise answer is utilized in nearby organizations together with Loudon Water in addition to country corporations which include State of Arizona Department of Health Services, State of Washington, State of South Carolina, NY State Police Academy, State of North Dakota and Florida Department of Highway Safety and Motor Vehicles. Agency directors are able to track compliance to vital tasks across the us of a and create content tailor-made to their wishes. A searchable catalog offers all of the information and understanding required by a diverse network.

Associations
The distribution of expertise via the Internet continues to trade the commercial enterprise of institutions. When a tremendous quantity of facts is available on-line and on-call for for an expansion of industries, association resources are regularly competing with "unfastened" information that is to be had through the Web. Today's a hit and developing institutions have to be able to expose differentiation and show price to individuals. Implementing a web know-how management approach even as persevering with to run an association affords precise challenges and possibilities for the ones groups.

Associations are embracing Extended Enterprise and the e-getting to know that it could provide. Sixty one% of institutions surveyed are presently deliver e-learning, 25% are planning to deliver e-getting to know inside the next 6-three hundred and sixty five days. Only thirteen% of these surveyed have no plans for e-learning for at least the next twelve months. (The State of the Sector, Tagoras, 2009)

Executing a strategically-designed Extended Enterprise answer delivered thru a Software as a Service (SaaS) version affords validated price and member engagement possibilities to institutions and its membership in phrases of reinforcing association value to members, increasing member retention and acquisition, and boosting communication agility below swiftly changing enterprise conditions.

For example, ultra-modern consolidated affiliation staffs are requested to distribute statistics to contributors using a spread of verbal exchange methods. Delivering online content material, publications without cost, publications for a charge (thru e-trade), certification programs, Webcasts or even Web 2.0 discussion regions and collaboration can all be finished, measured and tracked using the Extended Enterprise answer. Members actually get admission to a public Web website created especially for them and consider the to be had free or charge-primarily based instructional offerings. Associations can then determine in the event that they need to have contributors login and use an e-trade device with the intention to access the content material or if the content material is available as a member advantage. Courses, Webinars and even Web-primarily based synchronous annual conferences can all be successfully managed through the Extended Enterprise answer saving time, money and association sources.

And for associations imparting certifications or persevering with education credits to its membership, the Extended Enterprise answer offers an association ultimate flexibility. Members may also need to install a positive quantity of hours annually to hold their accreditations and stay up to date. The Extended Enterprise solution supports those sports, putting off the want for members to get together for a local, regional or country wide conferences or checks. Knowledge and statistics may be made to be had to them online as an powerful approach of handling certifications and upcoming expirations to keep away from lapses in licensing.

Associations already taking advantage of the Extended Enterprise answer include the Association of periOperative Registered Nurses, American Institute of Architects, National Education Association, National Glass Association and the International Association of Plumbing & Mechanical Officials.

Conclusion

Fields consisting of insurance, actual property, monetary offerings, durable items manufacturing, institutions, healthcare, generation, communications, authorities or every other area relying on the channel or unbiased reps/dealerships can all advantage markedly from the Extended Enterprise answer.

Organizations running in such sectors can harness it to:

• Protect, enhance, differentiate and promote emblem photograph
• Increase purchaser retention and acquisition
• Boost agility in hastily changing market situations
• Improve business performance and productiveness

The reason of the Extended Enterprise answer, then, is to result in the efficient delivery of know-how for the strategic cause of transforming business performance. Those groups that fine understand the Extended Enterprise answer are maximum likely to thrive in a difficult economy.

Extended Enterprise solutions will let you:

• Develop and deliver information and facts to audiences outside your enterprise.
• Drive sales thru client, channel and distributor channels.
• Improve productiveness and records sharing with outside companions.
• Deliver certification programs and percentage knowledge.
• Eliminate excess content expenses at the same time as accelerating time to market.
• Increase customer pride and product adoption.
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• Provide steady get right of entry to to training, statistics and knowledge assets 24/7/365.

Such property can without problems be evolved and delivered on-demand in a timely way to clients, members, companions and resellers with no hardware to put in. A Software as a Service version best requires customers to have Internet access to finish their training. This shipping approach allows for max return on funding via offering a practical, bendy and scalable answer.

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