Lesson 1: HOW DO SEARCH ENGINES WORK? PLEASE REPLACE ( ) for < >, Enzine articles does not allow posts with <> in them, throughout this newsletter make certain you update () anywhere that suggests it
Before you can get your website ready for the search engines like google and yahoo, you first of all want to have an concept of the way search engines paintings. Understanding the quest engine is the key to the usage of it on your benefit. OK, the real search engine itself is simply just a directory of facts, but, before a seek engine can paintings properly, it desires a way of amassing the records in the first place. The actual amassing is carried out by special software referred to as spiders. (or robots as they had been initially referred to as being) The engines like google send out these spiders, whose process it's far to trawl the net for statistics via touring web sites and gathering all the textual content and content.
The spiders then return the content to the engines like google, which is then processed and filed into one-of-a-kind sections, as an alternative just like the difficult drive of your pc. When a user sorts in certain phrases into the hunt bar, the hunt engine dives into its database, choices out the most relevant content material and then affords lists of outcomes to the person in the form of links to websites. What the search engine feels is the most critical records will be displayed on the top of the listing. This is where optimization comes in. The websites higher up the listing will be the ones which have been optimized sufficient so that the spiders were capable of without problems extract the most important and relevant records from them. And, in end, the greater statistics your internet site can supply to the spider, the higher up your website could be inside the search engines like google and yahoo. This is why your internet site NEEDS to be optimized! The next lesson indicates you how to get started out!
Lesson 2: THE PAGE FILENAME:
OK, the first aspect to do is take a look at and, maybe, alternate your page filenames. Yeah, good enough, so lots of you're furrowing your brow. Let me give an explanation for. A seek engine spider loves a page filename that tells him what to content material to expect on the internet page. (for no real cause, I'm using the assumption that the spider is male!) He will rate the page as being greater important and will adore it instantly, due to the fact it is describing the content that the page will contain. And, as you know in the actual global.... First impressions last! NOTE: Don't change the filename of the index.Html record. That HAS to live the same.
So shall we say, as an example, you run an internet save promoting chocolate and that the page you are optimizing is the obvious chocolate phase. If it was referred to as page_two.Html, then it'd significantly want to be rechristened! The spider would NOT be became on by means of this! A more favourable opportunity could be plain_chocolate.Html By making use of this simple modication, you have introduced the web page to the spider. He will love it just as a great deal as the apparent chocolate! (If the spider may want to consume of route!) To rectify this, all you'd ought to do is trade the web page filename to "describe" the web page content material and edit any links to your internet site that point to that unique page. This is solely optionally available, of course, as I'm positive that a number of you've got web sites with a variety of pages and the activity may additionally show to be particularly of a chore, but it might be worth it in the end. An instance of how fruitful the exercising would be is to don't forget that the serps would rank plain_chocolate.Html as a substitute incredibly in the listing of results for a user that typed in simple chocolate.
Lesson three: THE PAGE TITLE TAG: The web page name tag is a bit of code near the pinnacle of your html web page that the spider will examine as the name of the web page. Search engines use the identify tag as the name of the link in search consequences. The code looks as if this:
It is not uncommon for a webmaster to completely neglect about the identify tag, which is a awful mistake. By default, the search engine will list a web page with no identify as Untitled Document which would not appearance suitable in the seek outcomes and will lose you visitors. After all, when was the closing time you clicked on a hyperlink that stated Untitled Document? The correct role for the title tag for your html code is as follows: (title)The Chocolate Shop ( /title)
It isn't always unusual for a webmaster to absolutely forget about approximately the name tag, which is a terrible mistake. By default, the quest engine will listing a web page with out a title as Untitled Document which might now not appearance suitable within the seek effects and could lose you visitors. After all, whilst became the final time you clicked on a link that said Untitled Document? The correct function for the identify tag for your html code is as follows: (html) (head) (meta http-equiv="content-kind" content material="text/html;charset=ISO-8859-1") (identify)The Chocolate Shop(/title) (/head) (hyperlink rel="stylesheet" kind="textual content/css" href="stylesheet.Css")
OK, so now you've got the title tag in region, but you CAN improve on it. At the moment, the spider will understand that the website is a chocolate store, but he wishes greater facts than just the call of the store earlier than he comes to a decision that your website need to be a contender to rank nicely within the search engines like google. Did you recognize that the identify tag can ALSO be used to in short describe the shop too? A brief, but descriptive line of text, just after the name will provide you with a few extra brownie factors. It will also appeal to extra traffic who are seeking out something extra specific. Here's a manner of explaining what I imply right here: Let's simply expect that your chocolate store is primarily based in Brighton and that it stocks the excellent plain chocolate within the location. In this situation, you must amplify the text on your title tag to study as follows:
(name)The Chocolate Shop - Suppliers of the finest simple chocolate in Brighton(/title)
On a seek results page, a link on your website along with your ORIGINAL identify would look like this:
The Chocolate Shop
But now, with the addition of short descriptive text, your hyperlink might now look like this:
The Chocolate Shop - Suppliers of the finest plain chocolate in Brighton
Now, let's accept it! If you had been a Brighton resident with a taste for plain chocolate, which hyperlink might YOU click on?
The title tag can also seem like an insignificant piece of code, however it is absolutely a totally critical a part of your internet site.
I'm positive that you'll agree that the above examples prove this.
Lesson 4: META TAGS:
And now onto Meta Tags. I'm certain you've heard of them and most of you probable already use them.
But do you use them well?
In my experience of remodeling other people's web sites, I've observed that maximum webmasters have were given them, but don't know a way to get the maximum out of them.
Meta tags can't be visible in your internet site. They are absolutely invisible to the consumer, but search engine spiders love them!
Meta tags are basically traces of code that are study through the spider and comprise essential details about the internet site.
To a spider, the meta tags are as critical because the real website online content material is to a consumer.
If you don't have meta tags for your internet site, the spider will no longer be capable of index your internet site properly.
Some of you may have used on line software called Meta Tag Generators that do precisely what they are saying at the tin.
You input your website identify, description and key phrases and, with a click of a mouse, your meta tags are instantly generated for you, ready with a purpose to reduce and paste instantly into your website.
Sadly although, the generated code is pretty primary and may be improved upon. I'm not pronouncing which you should not use a generator, however you SHOULD usually upload greater of a private touch to your tags after pasting the code into your internet site.
The next few training will show you the way.
For the ones of you who haven't heard of meta tags, right here's what they look like:
You will discover that the identify tag is protected. This is due to the fact the name tag IS surely part of the shape of meta tags.
(html)
(head)
(name)The Chocolate Shop - Suppliers of the greatest undeniable chocolate in Brighton(/name)
(META NAME="DESCRIPTION" CONTENT="")
(META NAME="KEYWORDS" CONTENT="")
(META NAME="SUBJECT" content material="")
(META NAME="LANGUAGE" CONTENT="EN")
(META NAME="DISTRIBUTION" CONTENT="Global")
(META NAME="AUTHOR" content="")
(META NAME="PUBLISHER" content material="")
(META NAME="COPYRIGHT" content material="")
(META NAME="ROBOTS" CONTENT="INDEX, FOLLOW")
(link rel="stylesheet" type="text/css" href="stylesheet.Css")
(/head)
(frame)
If you've got by no means heard of meta tags, the above code may appearance perplexing, but do not worry! The rest of this lesson will show you how to understand, deploy and configure the code nicely.
The DESCRIPTION Tag:
You use this tag to describe your internet site. The textual content used on this tag may be displayed within the search effects of the quest engine.
Be as descriptive as possible, however restrict it to about a hundred characters, consisting of areas.
The pleasant factor to do is to use the sentence you used for your identify tag, however elaborate on it.
Here is an example:
(META NAME="DESCRIPTION" CONTENT="Suppliers of the best milk and undeniable chocolate in Brighton. Chocolates for every event. Give her some thing special.")
As you may see, the textual content describes the entire nature of the business. Also, the "sweets for each event Give her something unique" extention of the outline may additionally entice the impulse purchaser. The user might not be especially seeking out goodies for his cherished one, however the sentence might also trigger a subliminal notion and optimistically persuade a sale.
Always p.C. In as plenty element as you could approximately your internet site into the outline tag, along with the products you sell, (assuming of route that your website is a shop) wherein you are located, the offerings you provide, etc. Remember that you simplest have approximately one hundred characters, so use brief, descriptive sentences.
In a seek engine together with Google, this is how a hyperlink in your internet site would be displayed inside the seek consequences if you had used the above text in your identify and outline tags:
The Chocolate Shop - Suppliers of the greatest simple chocolate in Brighton
Suppliers of the finest milk and simple chocolate in Brighton. Chocolates for each event. Give her some thing unique.
As you can see, the search engine has used the statistics that the spider accumulated out of your title and description tags to form a descriptive hyperlink to your website.
The KEYWORDS Tag:
The key-word tag is redundant in 95% of search engines these days, so this is totally upto you if you want to use them
(SOME) Search engines use the key phrases that the spider has observed on this meta tag to match towards words that a person kinds into the hunt bar.
This subsequent section will show you how this may be finished.
Firstly, let's begin from the start and introduce the keywords tag.
The keywords tag is quite simple.
Basically, you populate it with key phrases that suit the content for your website, separated by commas.
Your key phrases do not all have to be unmarried words. You can use brief terms too.
Here's what your keywords tag should seem like:
(META NAME="KEYWORDS" CONTENT="chocolate, milk chocolate, simple chocolate, boxed chocolate, chocolate from brighton, candies.")
As you could see, I've used some obvious phrases and phrases that describe your content material.
As our imaginary website is a chocolate save, I actually have used a few chocolate versions.
IMPORTANT NOTE: DON'T use the SAME word extra than SIX instances for your key phrases tag on anybody web page. If you do, the quest engine will penalize your internet site for keyword spamming! This will now not win you any votes!
With the obvious keywords in region, you may now problematic in this.
Firstly, if your commercial enterprise changed into a chocolate store, it would stock "gift" merchandise, together with chocolates for her or him.
Therefore, you upload some "present" terms.
(META NAME="KEYWORDS" CONTENT="chocolate, milk chocolate, simple chocolate, boxed chocolate, chocolate from brighton, sweets, presents, gifts for him, presents for her.")
Here's another crucial tip. If you run a web shop, you must ALSO add BRAND NAMES of your merchandise to your keywords as quite a few customers might also type in sure brands into the search engines like google. Our imaginary Chocolate Shop could undoubtedly use chocolate emblem keywords including cadbury, mars, bourneville, terrys and black magic to call some. Types and styles of the product would additionally be included, such as boxed and block.
By now, you will see a sample forming right here. I'm certain you have got the general concept now.
The preferred rule of key phrases is typically all lowercase words. You don't simply have to fear about capital letters.
But keep in mind now not to spam your key phrases!
Your subsequent exercise ought to be to observe your website and choose out more keywords from the actual textual content itself to add to your meta tag.
It does this to varify that the key phrases are true and that the internet site truly DOES have the content that the key phrases claim to boast.
In the beyond, less appropriate webmasters have delivered key phrases like "loans", "cash" and "mortgages" to their keywords, (which can be particularly searched-for terms) in the desire that this will enhance their ratings, despite the fact that their web sites were not approximately those subjects, but the spiders are smarter nowadays!
If a number of your key phrases do not in shape the content material, then they'll be ignored! Of course, I'm not saying that each key-word has to fit the website content word for phrase, however the key phrases DO must in shape the overall situation.
By now, you will have quite a group of key phrases, but you CAN move one step in addition!
Many webmasters forget the truth that users might not type in apparent search phrases into the quest bar.
Many users forget about their training of grammar altogether by using typing in bizarre combos of phrases to locate what they're looking for.
For example, one of the keywords is the preceding instance was "chocolate from brighton."
OK, so the obvious desire for someone seeking out chocolate from Brighton, WOULD be that word!
Or would it not?
You'd be amazed!
They COULD kind in something difficult to understand like "chocolates brighton" or "brighton provider chocolates".
In different words, you HAVE to encompass versions of your terms inside the key phrases, regardless of how grammatically wrong.
(Remember even though! No extra than SIX times for the same key-word, although you CAN use plurals as DIFFERENT keywords, i.E. You may use "chocolate" six times in addition to "candies" six instances.)
By the usage of these bizarre terms, you have got less hazard of different site owners the usage of the same combos, for that reason eliminating a large share of the competition.
And that can mean most effective one issue! A better seek engine ranking!
The SUBJECT Tag:
Most webmasters do not even recognise this tag exists! It's not compulsary, however it does increase your probabilities of rating.
Basically, it's far a tag that briefly describes your general website. It may be very similar to the Description Tag, but you operate less of an outline.
Here is an instance:
(META NAME="SUBJECT" content material="Brighton store of milk and simple chocolate.")
The ROBOTS Tag:
This tag tells the spider wherein to move in your internet site to acquire information.
The INDEX, FOLLOW code tell the spider to index the net web page, then observe all of the hyperlinks to your different pages and index them too.
(META NAME="ROBOTS" CONTENT="INDEX, FOLLOW")
Other Meta Tags:
The following tags are not essential, however I always use them.
The LANGUAGE tag tells the spider what language the internet site is written in. Type EN for English web sites.
The DISTRIBUTION tag tells the spider what international locations the website trades in. Type UK for United Kingdom buyers or GLOBAL if you trade wordwide.
For the AUTHOR, PUBLISHER and COPYRIGHT tags, surely input your copyright facts.
Here's what they may seem like:
(META NAME="LANGUAGE" CONTENT="EN")
(META NAME="DISTRIBUTION" CONTENT="UK")
(META NAME="AUTHOR" content="Mikey J")
(META NAME="PUBLISHER" content material="Mikey J")
(META NAME="COPYRIGHT" content material="Copyright 2005 Mikey J")
The Complete Meta Tag Code:
With all the meta tags populated with the relevant textual content, the code now seems like this:
(html)
(head)
(meta http-equiv="content material-kind" content material="text/html;charset=ISO-8859-1")
(title)The Chocolate Shop - Suppliers of the best undeniable chocolate in Brighton(/name)
(META NAME="DESCRIPTION" CONTENT="Suppliers of the greatest milk and plain chocolate in Brighton. Chocolates for every occasion. Give her something unique.")
(META NAME="KEYWORDS" CONTENT="chocolate, milk chocolate, simple chocolate, boxed chocolate, chocolate from brighton, candies, gifts, items for him, items for her, sweets brighton, brighton provider goodies.")
(META NAME="SUBJECT" content material="Brighton store of milk and undeniable chocolate.")
(META NAME="LANGUAGE" CONTENT="EN")
(META NAME="DISTRIBUTION" CONTENT="UK")
(META NAME="AUTHOR" content material="Mikey J")
(META NAME="PUBLISHER" content material="Mikey J")
(META NAME="COPYRIGHT" content material="Copyright 2005 Mikey J")
(META NAME="ROBOTS" CONTENT="INDEX, FOLLOW")
(hyperlink rel="stylesheet" kind="textual content/css" href="stylesheet.Css")
(/head)
(frame)
It may be an awesome concept to place meta tags on all pages of your website, but exchange the identify, descriptions and key phrases slightly due to the fact each of your pages may have extraordinary content.
Hiding Pages From Spiders:
(META NAME="ROBOTS" CONTENT="NONE")
There can be pages to your website which you DON'T need the spiders to go to, including on-line paperwork, contact pages, and many others.
For these sorts of pages, honestly insert your page title tag and this piece of code ONLY:
The NONE a part of the tag will tell the spider NOT to visit nor acquire records from the web page.
The web page will then remain hidden from the hunt engine and will not appear in seek engine seek results.
Alternatively, in case you need the spider to index a positive page, but NOT index any links that lead from it, you can do it like this:
The NOFOLLOW a part of the tag will tell the spider NOT to visit any links on that page.
Lesson five: OPTIMIZING TEXT LINKS:
Funnily enough, a variety of webmasters think that loading an internet web page with some decent meta tags and key phrases is all you have to do to optimize a internet site, however, oh, how incorrect they are, which I think blessings YOU, the reader of this e-book, because there are a few more things you could do to improve the optimization your internet site, which gives you extra of a wise gain over the now not-so-clued-up webmaster, who has now close down his pc and packed up for the day.
Many webmasters overlook (or can also in no way have even concept approximately) the importance of link optimization.
When a spider reveals a hyperlink to your web web page, he's going to comply with that link and index the vacation spot web page, however, first, he will take notes at the wording of that hyperlink. The words related to that hyperlink will truly be listed and again to the search engine. The seek engine will then use that statistics to decide on the significance of the web page that the link points to.
Confused? Allow me to problematic.
If you operate the phrases "click right here" or "more data" within the text of your hyperlink, then you aren't doing your self any favours! Those words DO NOT match the content material of your internet site and will no longer do whatever to improve your rating.
However, in case you use keywords to your hyperlink textual content that DO suit your internet site content, then the spider will take note of this and could use this facts to present you a better rating.
Here is an instance of how NOT to phrase the textual content of your hyperlink:
Click right here to buy chocolate on-line.
And now, here's a BETTER way to phrase the textual content of your link:
You should buy chocolate on-line right here.
As you could see within the above example, you are the use of the keywords "purchase chocolate on line" to your link textual content.
Now, if a user types "buy chocolate on line" right into a seek engine, there is a superb risk that your web page will be indexed within the seek results.
I can't guarantee that your website will be ranked at the pinnacle of the engines like google, however it WILL rank better than a website that really uses the "click right here" link textual content.
Make positive you furthermore mght add key phrases that you use on your hyperlink text in your key-word meta tag if such phrases to do not seem there.
You won't be capable of do this easy exercising to all your textual content links, however if most of your hyperlinks are optimized on this style, then it's going to improve your ranking.
Of path, even THIS can be progressed upon!
You can also include what's referred to as name textual content into your hyperlink.
Here is an example of html for a regular hyperlink:
<a target="_new" rel="nofollow" href="plain_chocolate.Html">Plain Chocolate</a>
And now, right here is the html with ADDED title textual content:
<a target="_new" rel="nofollow" href="plain_chocolate.Html">Plain Chocolate</a>
So what does the identify text do?
You will find that a little box appears in your display screen with the words "Plain Chocolate."
To a consumer, this will just appear to be a elaborate special effect, however the seek engine spider will find it irresistible because he'll read it as TWO activities of the keywords "plain chocolate" performing for your net web page, with the brought bonus of him taking notes about what content material he will anticipate to discover on the vacation spot web page of that hyperlink.
By applying this simple addition of html, you have got gained your self a handful of seek engine brownie points from just one easy link.
Lesson 6: OPTIMIZING IMAGES:
OK, so you've learnt how to optimize your text links, however you can also optimize the pics for your website too.
This is known as alt textual content.
In order to add alt text on your snap shots, you need to feature the "alt" characteristic to the html code.
Here is the ordinary html code of an image:
(img border="zero" src="choccy.Jpg" width=104 height=86)>
And now, here is the html with ADDED alt text:
(img border="0" src="choccy.Jpg" width=104 top=86 alt="Your descriptive text goes here!")
So what does alt textual content do?
You will find that a touch box seems to your screen with the words "Your descriptive text goes right here!"
This works the same way as the name text does for textual content hyperlinks.
All you have to do is upload a descriptive piece of alt textual content to all the photographs on your web web page and they'll be optimized.
You most effective need a short sentence to describe your picture.
Make certain which you upload some keywords from your meta tags for your alt textual content. The spider will adore it!
The MOST IMPORTANT photograph to optimize is your logo. (If your internet site has one!)
I usually use the text from the DESCRIPTION Meta Tag for the alt textual content of trademarks of my web sites.
This is in particular beneficial because the emblem is normally the first a part of the body of a website that the spider will meet.
Instantly, the spider can be lovingly attracted for your internet site, due to the fact he has right away matched keywords and outlines from your meta tags with genuine text, right on the top of the frame of your net web page.
Brownie points will necessarily be provided!
Lesson 7: YOUR WEBSITE TEXT AND CONTENT:
No rely how a whole lot effort and time has been undertaken in optimizing your internet site for the search engines like google, a VERY critical component to take into consideration is internet site content.
Your website will no longer be ranked well without it!
Spiders don't only extract records from the meta tags; they ALSO index the overall text.
Whatever problem your internet site informs about, it MUST be content material rich and describe the concern in superb element. The more content material your website boasts, the more a search engine will rank it!
Every unmarried piece of infomation approximately your challenge MUST be protected in your internet site, irrespective of how trivial.
You'd be amazed what number of customers seek the internet for obscure facts.
Let's say, for instance, that your internet site turned into about an imaginary pop celebrity from the 1970's called Alvin Stardust. Let's also say that he changed into a one-hit marvel, who launched a tune referred to as Be My Trifle. And, (I'm no longer completed yet!) permit's simply say that YOU are certainly one of only a few human beings that recognize that he had a mole on his left buttock!
You may think I've long gone a piece weird at this stage, however all can be discovered in a second!
All the facts you understand about Alvin Stardust must be protected for your internet site; even the part approximately the left buttock!
Why?
Here's why...
OK, right here's the scenerio.
Three middle-elderly friends are chatting and the issue turns to a pop big name they all once loved referred to as Alvin Stardust. They switch on the pc and kind in Alvin Stardust into the search engine. Unsurprisingly, masses of web sites are listed in the seek outcomes.
One of the friends then recalls that the singer had a success with a song called Be My Trifle, so that they kind that in.
Now, this time, FEWER websites are indexed within the search consequences, because some websites have forgoten to encompass data about the track on their web sites.
Now, one friend then claims that the singer had a mole on his backside.
The different buddies do not accept as true with him, so that they type "Alvin Stardust mole left buttock" within the search engine.
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When the hunt outcomes load, YOUR internet site is on the top of the listing!
Why?
Because YOU have had the savvy to consist of this obcure piece of trivia in your website.
I'm sure which you now recognize what I'm speakme about here!
Plenty of content (such as even the maximum trivial information) gets your website observed!
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